This charming Momeni Neo NEM-3 Red Hand-Woven Shag Area Rug is made from 100% New Zealand wool, using mill-spun yarns. The yarn is dyed locally in India, using the traditional vat dyeing method. Hand-held flame-emitting stoves mildly burn the back of the rug before the first wash. The rug undergoes two rounds of rigorous washing to provide the softest comfort underfoot. The finishing process includes hand shearing and unique, exaggerated, one-sided tassel fringe. Each tassel is twisted and rolled by hand into bunches with a knot tied at each end, giving it a unique handcrafted appeal.